Why Should The Hero Bin Be in Your Kitchen?

15 Jul, 2025
Blog , Articles

Today, sorting waste is not only a conscious consumer’s choice – it’s a direction for all of Europe. The better we separate waste, the less burden we place on the environment, the more materials return to production, and what we once considered trash becomes a valuable resource.

However, sorting waste at home often comes with inconveniences: unpleasant odors, moisture, impractical kitchen solutions – all of this discourages even the most committed users.

Waste Sorting: An Important Step Towards a More Sustainable Everyday Life

The European Union is placing increasing emphasis on reducing and recycling waste. Since 2023, all EU countries are required to ensure separate collection of food waste, and by 2030, the goal is to recycle at least 60% of all household waste.

These goals matter not only to policymakers, but to us – everyday consumers. Properly collected food waste can be transformed into biofuel, gas, or compost, but this is only possible when sorting becomes a natural part of our household routines.

What Really Stands In The Way of Sorting at Home?

The challenges of sorting are more common than they might seem. Most often, consumers face the following issues:

Unpleasant odors coming from food waste;
Wet, soaked bags that begin to break down before they can be thrown out;
Non-ergonomic solutions requiring bending, searching, lifting, or repacking waste;
An unappealing appearance when the bin doesn’t match a modern interior.

For sorting to work, we need solutions adapted to real-life needs – comfortable, hygienic, and efficient.

IMA „Hero“ – The Bin That Changes The Game

IMA “Hero” is a ventilated bin designed specifically for food waste. It is engineered to allow waste to dry naturally, which prevents unpleasant odors and moisture. This makes it not only more convenient, but also more hygienic.

The ventilated design allows food waste to dry instead of rot – eliminating unpleasant odors;
Compatible with all types of compostable bags used across Europe;
Universally mountable – fits various widths of cabinets and drawers;
Available in 1, 2, or 3 compartment systems, making it easy to sort plastic, glass, and organic waste;
Developed in collaboration with waste management organizations, meeting practical needs and made from recycled plastic.

Tests show: after 3 days, compared to a closed bin, the contents of the “Hero” remain dry and odorless, and the bag stays unsoaked – unlike in conventional bins.

Simple Solutions Create Big Changes

Sorting shouldn’t be a hassle – with the right solutions, it can even be aesthetic and enjoyable.
What used to be thrown away as food scraps can now become a valuable resource – biofuel, gas, or compost.

Sustainability starts in the kitchen. And anyone can be part of this change – it only takes a small but meaningful step.

DID YOU KNOW?

The biogas energy from a single banana peel is enough to drive a gas-powered car for about 100 meters.